About Parallax Thinking

Parallax Thinking is a brand and marketing practice, founded by me and run from Poole. I spent ten years inside a business of forty thousand people, where a way of seeing things that felt ordinary to me turned out to be rare, and it kept getting me into rooms I had no business being in. I do that for owner-led businesses now: why customers choose you, whether what you’re doing to grow is working, and what to do next.

Scott Morgan

I’m Scott Morgan, and I founded Parallax Thinking. Before that I spent a decade leading brand strategy inside Jaguar and Range Rover, on the Jaguar rebrand and on the work to establish Range Rover as a brand in its own right rather than a model line. The strategy you get is mine, and I’m the one you’ll be dealing with throughout. Where a piece of work needs a specialist, I bring one in.

Why Parallax exists

The realisation crept up on me slowly. I was working inside a business of forty thousand people, and the way I was looking at problems, which felt like the only sensible way to look at them, kept turning out to be a way that nobody else in the room was looking at them. That got noticed, first by senior directors and eventually by people on the executive board, and it put me on projects well above my pay grade, including leading brand strategy for Range Rover as it stepped out of being a model line and became a brand of its own.

At some point doing that inside one building stopped being enough. I wanted to bring the way I think to businesses that would actually feel the difference, and I narrowed in on brand marketing because it’s exactly where the things I love meet: design, technology, and brands themselves.

How I think

I’m autistic and I have ADHD, and the reason that’s worth saying on a page like this is that it explains something you’d otherwise have to take on faith. Detail and speed normally trade against each other, so a person is either thorough or they’re quick. For me they arrive together, and they always have.

The other half of it is that I only know one way to understand anything, which is to take it completely apart and build it back up again. I did that with physical things as a child and I do it now with a data set or a brand or somebody’s website, whether or not anyone has asked me to, because it’s the only way a thing becomes real to me. What I have found since is that other people usually find the rebuilt version much easier to follow than the original.

That’s also why Parallax runs from the creative end all the way to the analytical one. It isn’t a service list. It’s the shape of how I think.

Track record

Ten years in brand strategy inside Jaguar and Range Rover.
The Jaguar rebrand.
Range Rover established as a brand in its own right, rather than a model line.
Since founding Parallax: private healthcare, online fashion, financial services, and growing.
One example. A private physiotherapy practice was spending £1,100 a month on Google Ads. Bookings were coming in steadily, but not one of them could be traced back to the advertising. The practice was growing, and the ad budget wasn’t the reason.

How I work

Prices are published. You can see what things cost before you speak to me.
No long-term retainers.
Your data stays yours.
I don’t run the advertising I measure, because I’d be marking my own homework.
I won’t hand your work to someone more junior than the person you hired.
I won’t take work where I can’t see the numbers, because I’d only be guessing and you’d be paying for it.

Two ways in

If that sounds like the kind of person you want looking at your business, there are two ways in. You can buy the AI Visibility Audit and have something back without speaking to anyone, or we can start with a conversation.

Start a conversation

See the AI Visibility Audit