parallax thinking

Monthly read: April

Built for a wider screen. Everything is here, and the wide panels slide sideways, but a desktop reads more easily.

Parallax Search

A private dental practice(example)
The initial find

Google Analytics counted 196 bookings, and 38 of them ended in an appointment.

Parallax Search wires the practice's Google Analytics, ad accounts and booking system together, and this read arrives in the dashboard every month. The 196 were clicks of the Book now button, which analytics counts as bookings, so the number looked healthy. The booking system holds all 87 new patients: 38 booked online, 49 rang up. Advertising took £3,850: £3,250 on search ads, which brought 13 patients at £250 each, and £600 on social media ads for one patient.

New patients this month
87
Advertising this month
£3,850

Cost against what a patient is worth

£310 a patient
Search ads
£250
Social media ads
£600
What this shows

Only channels that cost money appear here. What the practice pays for a new patient from a channel, against the £310 that patient is worth in a first year.