parallax thinking

Initial walkthrough: The practice's call

Built for a wider screen. Everything is here, and the wide panels slide sideways, but a desktop reads more easily.

Parallax Search

A private dental practice(example)

The practice paused the social media ads, a decision it could not have made a year earlier.

Nothing had ever shown what the advertising bought, so there was no decision to make. June's read put the social media ads at £600 for one new patient, three months running. The owner paused them. The month after, the ad bill was £600 lighter, and no fewer new patients came. The spend and the patients were on one screen, which is what made it an easy call. Your own numbers would show you something different, and the decision would be yours.

Since the build, month by month

MonthAd spendNew patientsCost each
Apr£3,85087£250
May£3,90079£275
Jun£3,60076£273
Jul£3,00088£250
What this shows

Cost each is what one new patient from the search ads cost that month. The social media ads are absent from July because the practice paused them.