Initial walkthrough: What the ads cost
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Parallax Search
Each new patient from the search ads cost £250, not £32.
Of April's £3,850 ad bills, £3,250 went on the Google search ads and £600 on the social media ads. Analytics credited the search ads with 102 clicks of Book now, and £3,250 across 102 clicks is £32 a booking. 13 of the 87 new patients came from those ads, 10 online and 3 who rang. £3,250 across 13 is £250. In the booking system's records a new patient's first year is £310. £250 spent to earn £310 of the practice's takings.