Monthly read: July
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Parallax Search
Read against June
July took in 88 new patients, twelve more than June.
School holidays bring families in for check-ups. The owner read June's page and stopped the social media ads. Advertising fell by exactly their £600, to £3,000, and new patients did not fall. Search ads stayed at June's £3,000 and brought 12 patients at £250 each, down from £273. Over four months the search ads sat under the £310 a patient is worth, and the social media ads never did. One advertising bill held both.
Those were someone else's numbers.