parallax thinking

Parallax Search: Master view

Built for a wider screen. Everything is here, and the wide panels slide sideways, but a desktop reads more easily.

Parallax Search

A private dental practice(example)
New patients this month
88
synced this morning
Booked online
37
Booked by phone
51
Advertising this month
£3,000

New patients, twelve months to this one

020406080100AugSepOctNovDecJanFebMarAprMayJunJul
Aug 83
Sep 88
Oct 85
Nov 84
Dec 71
Jan 90
Feb 83
Mar 86
Apr 87
May 79
Jun 76
Jul 88
What this shows

Every month here is counted from the booking system, including the months before the build. Appointments were always recorded; nobody had put them next to the website's figures. So connecting the data corrected the past as well as the future, and this is the line the practice could never draw.

Cost against what a patient is worth

£310 a patient
Search ads
£250
What this shows

What one new patient costs from each source that charges for them, against the £310 a new patient is worth in a first year.

Where the new patients came from

SourceNew patientsCost each
Google Business Profile45None
Search results25None
Search ads12£250
Straight to the website4None
Links from other sites2None
What this shows

76 of this month's 88 new patients came from sources that cost nothing.

Every figure on this screen is now real.

Each one comes from the system that actually holds it, so it can be checked rather than believed. Which channels earn their place, what to stop paying for, and which single change would move the most: that is the next conversation, and this example stops before it.