Initial walkthrough: Counting clicks, not bookings
Built for a wider screen. Everything is here, and the wide panels slide sideways, but a desktop reads more easily.
Parallax Search
Every one of those 196 bookings was a click.
The website has one Book now button. A visitor who clicks it leaves the practice's website for the booking system's own site, which a separate company runs. Analytics only watches the practice's website and cannot see inside the booking system, so it never learns whether an appointment happened. It counted 196 bookings in April. The booking system holds 38 appointments booked online that month. The other 158 clicks ended in no online appointment.