parallax thinking

Monthly read: May

Built for a wider screen. Everything is here, and the wide panels slide sideways, but a desktop reads more easily.

Parallax Search

A private dental practice(example)
Read against April

May took in 79 new patients, eight fewer than April.

Two bank holidays closed the practice, so it opened fewer days. Website visits were slightly up on April. The fall is in days open, not in people arriving. The ads ran through both closures. £3,300 on search ads bought 12 patients at £275 each, up from £250. That is still under the £310 a patient is worth in a first year. Social media ads took £600 for one patient again, and advertising came to £3,900.

New patients this month
79
Advertising this month
£3,900

Cost against what a patient is worth

£310 a patient
Search ads
£275
Social media ads
£600
What this shows

Only channels that cost money appear here. What the practice pays for a new patient from a channel, against the £310 that patient is worth in a first year.