parallax thinking

Initial walkthrough: The three sources

Built for a wider screen. Everything is here, and the wide panels slide sideways, but a desktop reads more easily.

Parallax Search

A private dental practice(example)

The practice already owned all three: Google Analytics, the booking system, the phone.

A private dental practice on a high street, taking bookings online and by phone. Google Analytics was counting visits to the website. The booking system held every appointment made and paid for. The phone rang all day and recorded nothing. The owner's question was always the money. The ad bills came to £3,850 in April. Did that need spending at all, and was it going to the right places?

Google Analytics
  • Every visit to the website
  • Which ad or search brought each one
  • Every click of the Book now button
  • Which pages they read
Booking system
  • Every appointment made and paid for
  • Which patients were new
  • Booked online, or over the phone
  • What each patient paid
Phone calls

Nothing recorded