parallax thinking

Monthly read: June

Built for a wider screen. Everything is here, and the wide panels slide sideways, but a desktop reads more easily.

Parallax Search

A private dental practice(example)
Read against May

June fell again, to 76 new patients.

A hygienist was on leave for a fortnight, so the diary had fewer slots. Nothing in the visits, spend or appointments shows a fortnight off. It is here because the practice said so. Search ads took £3,000 of the £3,600 and brought 11 patients at £273 each. Social media ads have taken £600 a month for one patient, three months running. That is £1,800 for three patients worth £930, a gap of £870.

New patients this month
76
Advertising this month
£3,600

Cost against what a patient is worth

£310 a patient
Search ads
£273
Social media ads
£600
What this shows

Only channels that cost money appear here. What the practice pays for a new patient from a channel, against the £310 that patient is worth in a first year.