Initial walkthrough: How callers found them
Built for a wider screen. Everything is here, and the wide panels slide sideways, but a desktop reads more easily.
Parallax Search
Parallax Search joins the three, so every appointment can be traced back to what produced it.
The phone was the third source, and the gap the practice closed itself. Reception now asks how the caller found the practice, a Google ad, a search result, or the practice's listing on Google, and types it into the booking system with the appointment. Three seconds a call, on every booking since the start of April. Online it needs nobody: the Book now button passes the source across, so an online appointment arrives with the visit that produced it already attached. Parallax reads the booking system each night and lines the two up, so April's 49 phone bookings appear at last, alongside the 38 booked online. 87 new patients.